Concept behind UNILEVER logo

The big blue ‘U’ of logo stands for Unilever. But look a little closer and you’ll see there’s much more to it.Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo.

their logo was designed to include 24 icons, each of which represents something important to Unilever.

From a lock of hair symbolizing th shampoo brands to a spoon, an ice cream, a jar, a tea leaf, a hand and much more, the little icons all have a meaning.

Icons explained

	Sun Their primary natural resource, the sun evokes Unilever's origins in Port Sunlight and can represent a number of our brands. Flora, Slim·Fast and Omo all use radiance to communicate their benefits.		Hand A symbol of sensitivity, care and need. It represents both skin and touch. Flower Represents fragrance. When seen with the hand, it represents moisturisers or cream.
	Bee Represents creation, pollination, hard work and bio-diversity. Bees symbolise both environmental challenges and opportunities.		DNA The double helix, the genetic blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life, and DNA the smallest.
	Hair A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.		Palm tree A nurtured resource. It produces palm oil as well as many fruits – coconuts and dates – and also symbolises paradise.
	Sauces or spreads Represents mixing or stirring. It suggests blending in flavours and adding taste.		Bowl A bowl of delicious-smelling food. It can also represent a ready meal, hot drink or soup.
	Spoon A symbol of nutrition, tasting and cooking.		Spice & flavours Represents chilli or fresh ingredients.
	Fish Represents food, sea or fresh water.		Sparkle Clean, healthy and sparkling with energy.
	Bird A symbol of freedom. It suggests a relief from daily chores, and getting more out of life.		Tea A plant or an extract of a plant, such as tea. Also a symbol of growing and farming.
	Lips Represent beauty, looking good and taste.		Ice cream A treat, pleasure and enjoyment.
	Recycle Part of our commitment to sustainability.		Particles A reference to science, bubbles and fizz.
	Frozen The plant is a symbol of freshness, the snowflake represents freezing. A transformational symbol.		Container Symbolises packaging - a pot of cream associated with personal care.
	Heart A symbol of love, care and health.		Clothes Represent fresh laundry and looking good.
	Wave Symbolises cleanliness, freshness and vigour. Liquid A reference to clean water and purity